When posting videos in YouTube you want to make sure that you are playing by the rules. I recently went up to New York for SMX East and got to hear from the horses mouth (Google Video) on how to do this Prospect List correctly. These are the recommendations that I was given and I would like to share these with you.
First DON’T keywords stuff the tags. Be honest about what your video is about and only include tags that are relevant to your video. The reason is because Google is looking hard at the videos nowadays, because a lot of people are trying to get away with stuff that worked in 2003 and think that this will work in video because the bots can’t read the video content. But humans still can and a Google rep, could visit your page and see this and ban you for being a nub.
Make sure your description is not too long. You will want to include the things you talk about in the video, because a good majority of people will read the description before watching the video. I don’t do this personally but some people do.
The next thing to make sure you do is keep it short. Try to get everything you want to get in, in around 2 minutes. People are not watching long videos anymore and will jump off your video as soon as it goes over 1 minute if you haven’t got to the meat of what you are trying to tell them.
You want to encourage comments, so ask for them. Comments help in the SEO process because something worth taking the time to comment on, must mean that it is good and the content is good.
Remember this statement when making your videos – marketing jobs London is king. Conversation is King and content is just something to have a conversation about. That right there will set you up for success. You want to have a video that will encourage a discussion. And you want to have a video that will encourage ratings.
You will also want to make use of Google Insight. It is in your Youtube account and you can see who is viewing your videos, where they come from and how often they viewed the video. Make sure to make use of this. It is analytics for your videos.
Google hasn’t merged Insight and Analytics but I tend to think that this will come into play in the next couple months. The reason I think this is because they hinted at it.
Last thing is to encourage people using your video on their Mailing List site. The more your video is used on other peoples sites, the more Google will think that your video is important.
Opps…I almost forgot the most important part about your video that shouldn’t be overlooked. Make a badass title. You want the title to be searchable and because of Universal search in Google and “blended†search in Yahoo. You will want to make sure to have a headline that is awesome.
And if you plan on posting the video to other video sites, make sure that you think of using Google properties first. This would include, Google video, Aol Video and of course Youtube. Never will you see a video in Google that is from Yahoo video. Come on, they take care of their own.
Good luck and leave a comment so that I can answer your questions you may have. And please feel free to social bookmark this or tweet it. See you on the interwebs